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The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World Paperback – July 6, 2010

by Yahoo! (Editor),
Chris Barr (Editor)
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Chris Barr (Editor)
4.7 out of 5 stars 64 customer reviews
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Product Details

  • Paperback: 528 pages
  • Publisher: St. Martin's Griffin (July 6, 2010)
  • Language: English
  • ISBN-10: 031256984X
  • ISBN-13: 978-0312569846
  • Product Dimensions: 7.5 x 1.4 x 9.1 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Best Sellers Rank: #131,785 in Books (See Top 100 in Books)

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Top Customer Reviews

5.0 out of 5 starsThe Yahoo! Style Guide: Write Digital Content Everyone Will Read
By debs1221 on July 7, 2010
Format: Paperback
There's a lot of information packed into The Yahoo! Style Guide a new book from Yahoo!. While other style guides and manuals have kept the topics of writing, user-interface, webpage coding, and SEO separate-The Yahoo! Style Guide brings it all together-making it a one-stop-guide for every member of your digital team.

One of the most useful chapters in the book is on copywriting for search engine optimization (SEO), and includes tips about keywords, links, page titles and metatags. People and search engines don't scan pages in the exact same way but there are some similarities to keep in mind, e.g. both need to know: what a page is about, what's important, options for acquiring more information.

There are excellent suggestions too, about how to "write for the world." We're reminded that the Web is a worldwide medium and "site visitors probably come from more than one country and more than one culture. Collectively, they probably speak several languages. It's a good practice to make the text on your site clear to as many people as possible." Five best practices we're urged to put into practice are: 1) Keep the sentence structure simple, 2) Include "signposts": words that help readers see how the parts of a sentence relate, 3) Eliminate ambiguity, 4) Avoid uncommon words and nonliteral usages, and 5) Rewrite text that doesn't translate literally.

You can read through the style guide from beginning to end and use it as a reference when stumped with a punctuation question, wondering how to write a perfect title for your email newsletter or streamlined text for mobile devices. The book is filled with loads of great tips. One of my favorites is on editing with screen-reading software so you can hear the page read aloud to you.Read more ›
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5.0 out of 5 starsThe Stylebook for the Online World
By Bakari Chavanu VINE VOICE on July 24, 2010
Format: Paperback
It has been a while since I actually read a style usage book. As a writer, I read and write constantly, so every book, article, website, brochure, email, and even utility bills I peruse are style manuals of sorts. I always notice what words and style conventions are used in texts I read.

But with the instantaneous pace of writing and publishing these days, there's much inconsistency when it comes to grammar and punctuation rules, word usage and style, readability standards, and just plane old clear concise writing. There's not a day go by that I don't read articles, including my own, that are in need of a copy editor to check for grammar errors and wordiness. Most bloggers and web content writers must write, edit, and proofread their work like lonely housewives in need of help with daily chores. It's nearly impossible to do it all effectively.

This is where The Yahoo! Style Guide can be useful. It's one of the only sourcebooks I know that is written--as it subtitle says--"for writing, editing, and creating content for the digital world." When I purchased the book, I thought I'd simply park it on a bookshelf near my work area, but as started scanning through it, I realized it would be useful for me as a writer to read it cover-to-cover. And quite surprisingly, it is actually a sourcebook that you can read in its entirety. Sure, there were some sections that I scanned because I was thoroughly familiar with the content, but for the most part, the book was not only a good refresher course, but it made me aware of some issues of usage and style that I need to keep an eye on when I write.

I particularly bookmarked a useful '"superfluous phrases" list, marking some of the extraneous and redundant words that sometimes crop up in my own writing.Read more ›
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5.0 out of 5 starsI'm glad I bought it
By bridgman@juno.com on May 31, 2015
Format: Paperback Verified Purchase
I paid the full price of $23.99 for the Yahoo! Style Guide with some misgivings. Yahoo!’s homepage has become an overstuffed amalgam of the worst kind of clickbait (“Does this teen’s dress reveal too much?”), promotions of its own products with news-like headlines, a trending list of items no one’s thought about for months, and ads for things nobody needs. Five minutes on the site and I want to wipe my face with a hot towel.
Another concern was the guide’s publication date: 2010. You don’t need a cliché to express how long five years is in Internet time. I feared that the instant I click on Add to Cart, pallets of new editions would be loaded into trucks headed for bookstores and Amazon warehouses everywhere.
Much of the copy editing I do is web based these days, however, so I bought the book, figuring I’d get at least a few pointers.
I was wrong.
This book is an essential source for anyone who plans to write something longer than a tweet. The amount of useful advice in its 512 pages is enormous.
Don’t think of it as a style guide in the sense of the Associate Press’ Stylebook. Go by its subtitle: “The ultimate sourcebook for writing, editing, and creating content for the digital world.” The guide goes beyond an alphabetical listing of word usage (though there is that) and provides the guide’s users with the hows and whys of Web writing. Clarity, consistency, and conciseness are prime points, all practiced on Yahoo!’s own site even at its worst, and all usually ignored by other sites that pay large sums to page designers but consider good, tight copy an unnecessary expense.
The tone of the book is not what I would have expected from a company that uses an exclamation point in its name.Read more ›
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Most Recent Customer Reviews

3.0 out of 5 starsthis is probably a good learning tool

BTW, this is for the Kindle edition--If you're looking to learn more about writing online before you start, this is probably a good learning tool. Read more

Published 1 month ago by Amazon Customer
5.0 out of 5 starsAn excellent resource for online writing

An excellent resource for online writing. Could be a basic training manual for everyone who's new to newsletters and blogging. Helpful exercises reinforce the concepts.

Published 6 months ago by AmazonCherie
3.0 out of 5 starsSensible advice

I bought this to help update my knowledge copyediting skills since the advent of SEO. I don't know how authoritative it is, but at least I now know the new buzzwords. Read more

Published 7 months ago by Song Lines
5.0 out of 5 starsFantastic guide for all types of online writing.

Fantasticly helpful when thinking about what

Yahoo! outdoes it with this guide. There is literally nothing that is not covered, from blog posts to SEO articles and... Read more

Published 9 months ago by An Amazon Reviewer
3.0 out of 5 starsehh textbook

Got this book for a class. It is pretty useful if you don't actually know how to use the internet to look the info up yourself.

Published 10 months ago by Nina McClain
5.0 out of 5 starsFive Stars

Very helpful

Published 10 months ago by MichiLisa
4.0 out of 5 starsThis book was extremely helpful when Yahoo! was still ...

This book was extremely helpful when Yahoo! was still accepting submissions for their click-supported website. Unfortunately, it went out of business a year or so ago. Read more

Published 11 months ago by Olelo
5.0 out of 5 starsFive Stars

Fantastic

Published 12 months ago by Deborah
5.0 out of 5 starsFive Stars

This is the VERY BEST guide to use whnr writing web content.

Published 12 months ago by sharon caswell
5.0 out of 5 starsA Valuable Resource for Business Copy Editors

As a copy editor for my organization, I ordered this book to help bring our communication style--both online and in print--in line with current trends in writing. The Yahoo! Read more

Published 14 months ago by Joshua R. Adamson

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